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I can't see the carpet render but this could be my work PC just not picking them up. How you would normally go about creating a carpet is by using a particle system which is then converted so that each particle is a single strand of the carpet. This produces good results but is quite heavy on the vertex count.
(HW) Intel i7 2600k, 16GB DDR3, MSI 560GTX ti (2GB) x 3 (SW) Octane (1.50) Blender (2.70) (exporter 2.02) (OS) Windows 7(64)
you can use a simple trick for medium to far distance, not for close ups like the shot you posted, but fine for shots like dhamoeba.
It's the same trick that you would use for grass, you create a strand or a couple of them in photoshop with a clip mask, then you create a plane in your modeling app and populate it with a smaller planes representing the strands and assing that material, when rendered from a few meters in this case it would look great, in close ups or from above the trick would show.
windows 7 x64 | 2xGTX570 (warming up the planet 1ºC at a time) | i7 920 | 12GB