John Carmac, btw, has doubts about the Amazon cloud render, because it is pay per minute based. He doesn´t believe it will work..
http://www.twitch.tv/oculus/v/3862049?t=1h30m16s
I too have some doubts about this.
If I make, lets say, 10 minute animation, customer would pay 50 cents to the amazon for the whole show per view, 0.05 cents per minute. If the customer would like to show that to his girlfriend, to his buddies, to his mom, dad, uncle and grandmother etc.. it does ad up, and I am not sure (I don´t think anyone can be sure) that the customer is that keen about this. If the pricing would be something like 5 bucks, it gets swallowed up entirely by Amazon quite fast. 10 bucks for a ten minutes VR experience is a rip off, no matter how awesome the show is. I think. What do you think?
Cloud rendering is the thing for the future, to be sure, but how it should be paid so that the customer doesn´t feel being ripped off because of the need to pay again and again for the one and same show? Tricky question. Rental? So that the customer doesn´t buy the show, but rents it? It would be viewable, no matter how many times, full 24 hours? To me this sounds, like it could work.