Carl, perhaps, but i don't think the main basis of Octane customes are high qualified professionals in 3D. With the price of the software, it attracts as well the professional compagny, the independent 3D artist, the student, the photographer, the casual 3D enthusiast or even the 3D hobbist which does that during its leisure time.
All those guys need also quick rendering because they don't have time, and also are attracted by the high quality of the renderer. So, if you restrain the market of expansion boxes to professionals who get back the money in one or two productions, you're going to break the market fastly
