How to light product shots like SOMEI

[mikeadamwood]

I wondered if anyone could break down how somei lights his product shots. He seems to get amazing results and I’ve tried so many times to do it, and can’t seem to get results like his does. I find that when I try for a still image I’m fine but as soon as I start to put the product in motion the lighting falls apart, I either get blown out highlights or things don’t look too good.

Some shots from his vids:

If anyone could maybe breakdown what techniques he uses to get nice product shots while in motion?

Thanks.