Market Rate

[aggiechase37]

I've always been pretty bad with pricing myself so how did you come up with the 16k-ish price itself? for all the time I've been doing 3D I've never know the "standard" price of things.

I calculated around 730 hours for 7 1/2 months (I subtracted some time for things like going out of town or going to play golf and whatnot) and saw another article that suggested that entry level for CG artist at a production house will make $23 an hour.

For the other figure I just calculated per asset that I modeled, textured, and rendered. So around $500 per asset. Then I figured up for each assets about what it took to composite it into the scene, color correct it, edit it, add music, add sound effects and all that good stuff. That came out to around the same $16k ish figure.

But I keep seeing around the internet is $1k per rendered second is the industry standard. But since I'm effectively a one man show, and don't have to pay receptionist, sales guys, etc, I think that's a pretty gaudy figure.

[Terryvfx]

This is very interesting to hear! thanks and also I really like the scenes in the animation, great job.

I wonder what your friend will think about the price.

[aggiechase37]

Secret, as I was told by one old school marketing veteran, is that you have a feng shui fountain and lots of marble in your studio. Then the clients are willing to go with 100k+ work and such clients starts to come at your door.

Then it doesn't matter if there is only one, you or one of your workers, trough the whole project - 100k work is just fine. Impression what the client gets when he/she walks to your studio matters a lot.

Haha. Where does one acquire one of these feng shui fountains?

[ristoraven]

Secret, as I was told by one old school marketing veteran, is that you have a feng shui fountain and lots of marble in your studio. Then the clients are willing to go with 100k+ work and such clients starts to come at your door.

Then it doesn't matter if there is only one, you or one of your workers, trough the whole project - 100k work is just fine. Impression what the client gets when he/she walks to your studio matters a lot.

Haha. Where does one acquire one of these feng shui fountains?

Ebay? Couple hundred bucks? Then marble floors and walls, which could be painted as well.
When the client comes to your office and is amazed and you have a great portfolio chances of getting a very good deals increases dramatically.
"Smoke&mirrors", thats what it's all about in the marketing. If we have two identical products, other one uses "smoke&mirrors" in advertising and other one doesn't, only one of them sells..

I see nothing wrong in that.

In fact, that "seducing" is also how the whole nature works.

[prehabitat]

Couldn't be less than $50k usd by my calculations... Unless you played a lot of golf or are part-time/lifestyle oriented...

I would never bleed a faithful client dry (nor start work pre contract for that matter)..but;
-it's really good work
-significant cost to you sustaining the cashflow for 7 straight months
-he obviously enjoys the flexibility/service/agreeable payment terms with you over the years
-his product looks like it's for tier1 construction: if it's a good product sales will pay for the animation quickly (& if he refines/perfects his products like he refined/perfected the animation....)

[aggiechase37]

Couldn't be less than $50k usd by my calculations... Unless you played a lot of golf or are part-time/lifestyle oriented...

I would never bleed a faithful client dry (nor start work pre contract for that matter)..but;
-it's really good work
-significant cost to you sustaining the cashflow for 7 straight months
-he obviously enjoys the flexibility/service/agreeable payment terms with you over the years
-his product looks like it's for tier1 construction: if it's a good product sales will pay for the animation quickly (& if he refines/perfects his products like he refined/perfected the animation....)

Thanks so much for the kind words. Your wisdom definitely helps.

[aggiechase37]

Secret, as I was told by one old school marketing veteran, is that you have a feng shui fountain and lots of marble in your studio. Then the clients are willing to go with 100k+ work and such clients starts to come at your door.

Then it doesn't matter if there is only one, you or one of your workers, trough the whole project - 100k work is just fine. Impression what the client gets when he/she walks to your studio matters a lot.

Haha. Where does one acquire one of these feng shui fountains?

Ebay? Couple hundred bucks? Then marble floors and walls, which could be painted as well.
When the client comes to your office and is amazed and you have a great portfolio chances of getting a very good deals increases dramatically.
"Smoke&mirrors", thats what it's all about in the marketing. If we have two identical products, other one uses "smoke&mirrors" in advertising and other one doesn't, only one of them sells..

I see nothing wrong in that.

In fact, that "seducing" is also how the whole nature works.

You're definitely right. I come from a psychology background so I definitely under the importance of perception. Unfortunately I don't have the cash to get a brick and mortar location.