I had problem just like you and i lower my temp by installing third party air cooler, twin turbo or something like that. New cooler lower temperatures and under full stress temperature is around 70C on hot day. My room without AC goes to 28-29C and FAN is working on around 55% which is silent. I could tweak fan but im satisfied with default settings results and noise.
When i play game and lock FPS to 60 then temperature is about 40C (room temp around 26) Fan working on 40%
So, make in your computer case better airflow(get new case), install third party air cooler and control temperature of your work environment.
My computer case sux too and that's why i find this twin turbo fan very good solution...and i enjoyed dismantling my graphic card

FURMARK
idle temp for GTX 980TI is around 32C
under stress GTX 980TI is around 83C
Im sure that you will beat this results with optimizations written above....
I hope this helps