Mercedes Truck print ad

[oguzbir]

Here is my latest work for a print ad for Mercedes Trucks.
150 millon polys are right there.
It was a bit hard task to cope with.
Apart from agency's ever changing feedbacks. Technically it was hard to keep the texture count at a level that would not exceed the texture limit. There are loads of purchased models for this project. The trucks are studio shot photos. Instancing is done by forest pack with custom tree models.
Since I couldn't keep the texture quantity at a levet due to the diversity, I separated the scene in two as foreground and background.
Compositing was a real pain. To replace some buildings I had to render a bunch of material ID passes. Used them to replace or recolor the objects.
Avarage render time was 4 hours at 8K resolution using 3xTitan's
Hope you like it.

[rappet]

I like it a lot. Not only the scene is desert sandy, but also the style, so that really is matched very well.
Lof of details in the backscene to llok at. Very nice.
The only thing bothering me is the scale of the front scene going to the back.. The road looks much too short to get from the trucks to the first building scene and now it feels like the trucks are out of scale or the industrial scene is much too small, even when the front scene itself is correct.
Greetings,

[steveps3]

If you'd not told me then I really would have thought that it was a hand drawing. Absolutely amazing work.

[oguzbir]

Thank you for the nicest comments rappet and steveps3

And rappet, I cannot agree with you more. Things you say about the scale, composition is absolutely correct.
But mind you this is a commercial project and those decisions are coming from the agency mostly.
The project took on and off 3 months. Actual time taken to create image in 3D is 15days work really.
Most of the time passed with the art direction revisions. And final output it's nothing like the first brief. Sadly there are obvious matters in print ads that rules of composition can be easily bend or broken to fit the clients' needs as well.
Honestly, I'm happy with the final output if I think about the long process of the project.
Cheers,

[slash]

Very nice work. I really like it.

[oguzbir]

Thanks slash

[resmas]

Amazing...congrats



Resmas

[kavorka]

Awesome, looks like crazy composting.

One way to get around texture limits is to combine multiple (non tiling) textures into one and just modify the UVs to fit to that part of the texture. Not sure if you did that for this project.

One crit, maybe it was their decision, but that glare on the left truck bumper area looks to be too strong to me, maybe too many rays.

[oguzbir]

Thanks resmas

& Kavorka,

You're right about using 1 texture for all.
But then I had to deal with tons of UV for the bunch of objects and it wasn't practical.

I purchased Flatiron plugin for that which works aweasome. I used that for large and multi textured buildings.
Thanks for the critis about the glare But that's what they asked for sadly..

[xxdanbrowne]

Phenomenal Render. Love it.