lol, yes IES is a start

The problem is IES files are naked bulb patterns. Many use them here because I see tons of architectural designers who like to mimic simple or natural lighting situations. It's not the same when matching for film vfx plates where all the lighting is controllable and heavily sculpted.
Just incase any of the Octane team are reading.....we use many lights for real world filming, for example Dedo lights have controls on them for intensity, cone width, diffusers slots, barndoors and projections patterns/gobos. You need that level of control when lighting. I'm trying to put 3D objects into that shot footage. In standard Max or Vray you've got the ability to mimic these kind of lights with total control over its parameters, so you can easily match the vfx plates.
With Octane the only way to have directional lights is to load a naked IES pattern, the only way to change the cone width/falloff is to load in a different pattern and hope it looks better. You'd never get it to match what you'd shot and the controls are still too limited - no diffusion for small light sources, no barndoors, no falloff controls, no projections, etc...
Anyway, I'm blabbing on. Just hoping they are working on it because for matching lit film vfx plates its essential to have these lighting features.