Plugin 3d max and standalone doesn't support color icc profile. Guys "no comments", you create software which is engaged in visualization -> color is a integral part of visualization. People buys monitors, calibrate it to right colors and can't choose icc color profile
p.s. Your programmers add third/secondary for importance stuff in soft, but doesn't made a base things.
It is like to create the car, every year improve its power, design..... but at the same time every year forget to add a wheel and pedals to salon.
In a case with your software on it life doesn't stop and I of course know "where to buy pedals and a wheel" (how to bypass this problem), but it seems to me it is not normal approach to development of the software and any product in general