I wanted to share a Case Study that I recently did. It revolves around putting a tangible metric on how we perceive product visualizations.
The Case Study itself is dubbed as a "Product Visualization Insight" study and it features a classical, yet modern and elegant bath tub in two different environments.
Generally speaking, the idea was to create a very well thought out set of images that will then be directly compared to a more hastily put together set of completely different images featuring the same product. The idea was to try and put some numbers on why creating images with a strategic and more in-depth approach is better than just blindly creating some nice images.
Who got to decide which set presented the product better? People on the internet!
The results of the survey can be found on my website (http://www.nejckilar.com) or my Behance page (Link to Behance: https://www.behance.net/gallery/8617579 ... n-Insights)
I do sincerely hope everyone gets something interesting out of this study.
Tools:
Cinema 4D R20, Octane Renderer, Photoshop, Premiere
Constructive criticism is totally welcome! Thank you!
